Everything around us is BLOGGING! The blogs are part of our daily life. The Marketing bloggers write about the latest marketing tendencies, news, creative campaigns and ads, they take interviews with Marketing Gurus, make collaborations with other bloggers, create infographics, do research and so ooonnn. Things change very quickly and if you’re a Marketing Specialist you should know EVERYTHING. I’m not joking! It’s a big challenge to be a digital marketer these days. But I love this “game” and this is my passion. Although every branch is specific there so many rules that you have to follow, no matter you work in B2B or B2C company. I’ve learned a lot and continue to learn from Marketing blogs! This was the reason to share with you my TOP 20 Marketing blogs that you MUST FOLLOW!
I’ll start with the official blogs of social medias like Facebook, Twitter and etc., because they share the latest news, changes, innovations and useful tips. It’s good to know, because there is no better source of information than companies’ official announcements.
The Official blogs of social medias
1. Facebook Business news
Many companies promote in Facebook. So, if you’re a digital marketer or just a blogger you definitely shouldn’t miss to share your articles there or advertise your business! But Facebook has own secrets and to be successful you should be know these little secrets. Where is the best place to be informed about changes in Facebook? Of course, their official blog. I adore Success Stories – successful examples in different niches like e-commerce, gaming, retail and etc. To be honest, until now I didn’t check Facebook Business News, but it’s not too late to correct my mistake, right? 😛
These days everyone (almost everyone) has own Facebook page for different purposes – to sell something, to share blog articles, to connect and engage with customers and
Do you know what Facebook Blueprint is? Facebook Blueprint is a global and training program on Facebook and Instagram and helps businesses to build something AWESOME! Check this out! You can earn official Facebook certifications and badges with Blueprint exams. Learn more about Facebook Marketing and useful tips how you can be sucessful.
2. Official LinkedIn blog
LinkedIn is a professional networking website, which you will help you to connect with other professionals. Your LinkedIn profile is like your CV – don’t forget to share your experience, education, volunteer experience and featured skills. If you want to build and maintain professional relationships with potential clients, partners, future employers I think LinkedIn is the best way. I’m a Marketing Specialist and also I use LinkedIn for searching of new clients. Anyway, often I check their official blog – there are useful tips about how to find a new job, how to advertise in LinkedIn, how to reach potential clients and etc. It’s good to know about these secrets. Don’t miss it!
3. Official Instagram blog
Guys, I’m totally obsessed with Instagram. If you LOVE photography Instagram is your SOCIAL MEDIA! The first thing after I wake up is to log in my Instagram account and visit my favourite Instagram accounts. Scroll down, scroll down and I can’t stop it! Every weekend in official Instagram blog you can find Weekend Hashtags Project, current trends and interesting projects. The only thing that I need as information is Instagram for business and useful tips.
4. Official Pinterest blog
Oh, Pinterest is so Pinteresting! In their official blog Pinterest share creative ideas for brands and publishers, new trends, interesting DIY projects, important reports and useful tips. If you have Pinterest account, don’t miss it to check their official blog.
5. Official Twitter blog
“Twitter is what’s happening in the world and what people are talking about right now“. Look at the statistics – and you will see how many tweets sent today. The numbers are constantly growing. It’s amazing, right! According to experts around 14 times per day and around 7 times per weekends we should tweeted in Twitter. If you wonder what exactly to tweet, maybe you will find inspiration from their blog. They share currently trends and social campaigns. 😛 If you want to achieve results you should analyse your audience.
6. Official Reddit blog
Reddit is a social news aggregation where redditors (registered members in Reddit) can share links, posts and images. The key to success in Reddit is to share an unique content and interesting topics. Keep in mind next time when you publish your content. Do you know in March Reddit launched a new version of ads platform. I know this from their official blog 😛
7. Official YouTube blog
Is YouTube a social media website? Yes, it is! YouTube is a place where you can upload your videos, subscribe for your favourite channels or just leave a comment. If you follow their official blog you will learn about future trends and useful tips for every owner of a channel. For instance:
My first job as a Marketing Specialist was related with content marketing in a hosting company. My main task was KEEPING A CORPORATE BLOG. Every day I created content marketing ideas for the upcoming week. The corporate blog is an important part of the business activity. How do you expect someone to buy your product or service if you didn’t publish useful information, successful examples, tips and so on.
Some advantages if you have a corporate blog:
- engaging with you customers;
- building brand;
- presence in social medias;
- traffic to your website;
- it’s good for you SEO and opportunity to be indexed in 1st page in Google;
- and in the end – potential sales.
8. Official blog of HubSpot
HubSpot is a company which provides software products for inbound marketing and sales. I know HubSpot as a company because of their useful and AMAZING professional blog. Honestly, when I search some information about marketing in the 1st page in Google always appear HubSpot’s article. I’ve learned a lot from them. They have Marketing Blog, Sales Blog and Customer Success Blog with tons of useful guides and tips. Moreover, there is HubSpot Academy with courses about Inbound Marketing, Content Marketing, Email Marketing and Sales. The courses are free and you can take a certificate. Highly recommend it!
9. Official blog of Moz (formerly SEOmoz)
Moz is a company specialised in SEO, inbound marketing and marketing analytics. They created a series of tools, for instance – Moz Keyword Explorer. Whether you are an beginner or an expert I think you will find useful information and guides in order to be better professional. Keep in mind SEO changes very quickly and you need to know about latest statistics, new SEO Tools, surveys and so on. On their official blog Moz share TOP secrets. So, don’t miss it! Moreover, on their website the company offer you free SEO Tools. Take it!
10. Official blog of KiSSmetrics
KISSmetrics develops customer analytics platforms. They offer micro-surveying tools. If you want to know more about analytics and marketing I think KISSmetrics’ blog is perfect place for you. Written in an accessible language this blog will provide you useful materials, tips and marketing guides. Oh, wait, don’t forget recorded Webinars with so interesting topics. Enjoy watching!
11. Official blog of Hootsuite
Hootsuite is a social media management platform which supports social network integrations for Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and so many. You can manage all social medias in one place. Definitely their platform is very useful for every digital marketer or blogger. Don’t forget their blog. Often I use it for inspiration. 😛 Oh, don’t you forget about webinars and courses.
By the way, on 29th November, 21:00 EET don’t miss it Hootsuite’s webinar on topic: “Social Media Trends to Put Into Practice in 2018″.
You can register here. Schedule it!
12. Official blog of Buffer
Buffer helps users schedule posts online through application to user’s social media accounts. Buffer’s blog is one of the most popular about
One of my favourite blog post is 92 Pieces of Advice on Being Productive No Matter Where You Are, Working Remotely, and Digital Nomading
13. Official blog of Copyblogger
Copyblogger started as a blog about copywriting, content marketing and SEO. Today they are knows as Rainmaker Digital. Copyblogger has plenty of resources, ebooks, seminars and webinars. If you are currently a blogger or a Marketer and you want to be THE KING OF CONTENT you definitely should check out Copyblogger!
14. Official blog of Google AdWords
I’m preparing for Google AdWords Certification. I think every Marketer should know how Google AdWords woks and how to drive better results for your business. Reading Google AdWords’ blog you will learn about new business opportunities, tips how to make successful online campaign and how to increase your profit.
Another useful websites
15. Social Media Examiner
Well, 6 years ago I decided that one day I want to be a Marketer. Social Media Examiner was one of the first websites that I started to read about marketing. And Ive learned a lot! This is my FAVOURITE WEBSITE! I get knowledge, useful free reports and of course INSPIRATION!
Thank you Social Media Examiner!
Mashable is a global, multi-platform for entertainment, tech news, current trends and social medias. Mashable is Mashable. Actually many websites use Mashable as a reliable source.
This is another good website for marketing knowledge. You can find articles about:
- Brand Management;
- Career Management;
- Customer Behaviour;
- Customer Relationships;
- Email Marketing;
- Search Engine Marketing;
- Social medias;
- Public Relations;
- AND SO MANY.
Furthermore, on their website you also find podcasts, lessons, good examples of Know-How and etc.
The fastest way to share a moment! Snapchat is one of the most popular social apps today. According to the statistics about 70% of users in Snapchat are under 25 years old with over 400 Millions daily Snaps. It’s a big challenge to implement Snapchat in your social media strategy. But how can you use it if you’re a Marketing Specialist? I’ll give you some creative ideas:
- Events Tags
Breaking news in Advertising, Media and Technology – it’s so valuable website! Give information about digital agencies, campaigns, creative ads, industry reports and inspiring ideas. One of my favourite website for marketing news!
20. Official blog of Neil Patel
Neil Patel is an author, online marketing expert and entrepreneur. I love his blog filled with great tips about how to drive more traffic to our websites, SEO hacks, videos and podcasts. If you are a blogger or a Content Manager I recommend you this article:
To Sum up
Every blogger spends a lot of time searching news, checking useful information, learning new stuff about SEO, writing, social medias and so on. You’re torn between work, family, hobbies and of course BLOGGING! In order to be well informed every day you check out authentic sources like official companies’ blogs.
Actually to have an UNIQUE Marketing Blog with original content it’s not easy! It’s a huge endeavour to keep the interest of your readers. Very often I see marketing blogs without “blog spirit” with copy-paste content with clichéd phrases and nothing specific. They are just “empty”. Many bloggers create own blog only for profit via Google AdSense, affiliate marketing or paid publications. Well, there’s nothing wrong with that, but I think the most important thing is QUALITY OF THE CONTENT! To write awesome you MUST read tons of blog articles and books. And if you’re a blogger – Don’t give up! It’s worth it! 🙂 Who knows one day your blog will be in TOP Marketing Blogs.
In the end I can only say – “Stay hungry. Stay foolish” (Steve Jobs)
Thanks for reading!
P.S. I know there are soooo many marketing blogs, which deserve to be mentioned, but I decided to share only 20 blogs. Unfortunately, everyone has 24 hours in a day and it’s impossible to read every blog for marketing.